A compelling story goes a long way in crafting a likable and profitable brand. We work with you to decide how you want your brand to live in the hearts and minds of your consumers and audience. Then we craft the story and strategy from there. Think of the brands you know, admire and love. Brands like Amazon and Virgin. Their strategy and story is not happenstance. They focused on story and the customer experience they wanted to deliver. That decided, they built everything else around it. That’s the way it’s also done at Paperclip. When we work with clients, we get them to share their brand story and vision. If they don’t have one, we get about the business of creating one. Why? Because before you can tell your brand’s story, you need to know and understand it yourself. If you don’t know who you are, you’re unable to communicate this with your audience. And if you can’t communicate who you are, you become another commodity. Story is important. It helps create ideas and solutions for brand development and will support your marketing strategy
Strategy is everything in business and branding. Without it, you’re just shooting in the dark, hoping to connect with a target. In your case – your target market and audience. A brand strategy is essential in business and the long-term success of the business. If you want to stand out from the competition, build brand loyalty, create trust and maximize your brand’s relevance, you’ll need a strategy.
Make a bold statement with attractive, yet functional design. You deserve a design that reflects your brand to a tee. The Paperclip team is here for you. We’ll ensure that your logo, web presence and other forms of visual communication reflect the essence of your brand.
Consider your brand manager as the gatekeeper of your brand’s reputation. the brand’s voice to customers and the media, and the architect of your brand’s image. Built on a marketing foundation, brand management focuses on helping brands build and maintain visibility and a favorable perception.
BRAND NAMING & TAGLINE CREATION
A well-chosen name can convey a whole lot about your business. You want your name that is unique, timeless, reflects your services, values and essence of your brand. And you need a tagline to back it up. Sound challenging? No worries! We are here to help you get it right.
From PR campaigns, media blitz, product showcasing and events, we use various strategies that put you in the focus of your audience.